Banks have a need for enhanced security and risk mitigation across the new customer journey, but this should be a frictionless experience with the ability to access payment tools 24/7 across various channels. This experience is important for both financial institutions and customers be they consumers or businesses.
Several years ago, my 20-year-old daughter visited a friend in New York City. After a week of fun and merrymaking, she took a cab to the airport only to find that her debit card (her only non-cash method of payment) didn’t work to pay the driver, and she didn’t have any cash. The cabbie became increasingly upset. It was early in the morning in New York, so calling her Los Angeles-based bank wasn’t an option. To her credit, she tried everything even offering the driver a gift card that she received for Christmas in lieu of the amount due. Her cab ride that cost about $65 wasn’t even close to her $200 gift card so in theory it was a good deal for the cabbie. The only problem is that it was from Victoria’s Secret. He was not amused. He drove her back to the city where her friend’s father paid the bill to and from JFK. She missed her flight. It was expensive to re-book, and frustrating to her that the bank, in all its careful wisdom, shut her debit card down to prevent fraud—not very customer friendly. When I called the bank to complain they said she should call customer service before she travels to let them know. This was not a frictionless customer journey. Literally. The good news is, things have improved a lot since then.
Clearly there are factors driving the need for enhanced security and risk mitigation across the customer journey, including expectations for a frictionless experience and the ability to access payment tools 24/7 across various channels including IVR, text, mobile app, website, office, or branches. Solutions for ensuring end-to-end security must be able to: address a variety of fraud scenarios from those most commonly known to ones specific to an organization; be able to integrate with existing systems; and provide robust data reporting for compliance purposes as well as bolstering the security of the overall business by mitigating risk.
One of the most important components in anti-fraud measures is authentication. Joris Lochy in a recent article in Finextra puts it best: “For the financial services industry, having a secure but user-friendly authentication process is no longer a nice-to-have, but a necessity. The current authentication methods, which are typically based on passwords, meet however neither of these objectives, i.e. passwords give a poor user experience and are not at all secure.” A large part of authentication involves technology and its increasingly important impact on the problem.
The Fraud Landscape Today
Current legacy bank solutions for fraud detection can often lead to high false positives, friction, and operational inefficiencies. And, they don’t really do a great job at fighting fraud. According to Arkose Labs Q3 Fraud and Abuse Report, one in every 10 transactions is an attack.
Moreover, an Aite Group survey has revealed that fraud rates for financial institutions are eight times higher in the digital channels compared to the branch. My recent article for CheckAlt, “Connecting In-Person and Digital Experiences at the Branch” states, “Although many customers still bank in branches, the majority of these individuals still use online banking.” Digital security is paramount.
Another critical area to be mitigated is application fraud. When an applicant applies for a new financial relationship with a bank or credit union, there are three general types of fraud that can be used:
• Identity theft. The attacker steals and uses the full identity of a victim;
• Synthetic identity fraud. Fraudsters either create a new identity from scratch or with bits and pieces of stolen data;
• First-party fraud. An individual has no intention to repay his or her obligations.
It has become vital for financial institutions to authenticate across all channels. By implementing more advanced technology and methods to fight fraud, banks and credit unions can realize three important advantages: maximizing revenue, reducing fraud loss, and reducing operational costs.
Solution Ideas
1. Set triggers with alerts.